In her newest phase to overcome the globe, Katy Perry declared these days she is the new experience of the revered CoverGirl Elegance products product.
"BEAUTIFUL information to discuss w/you all. Today is my 1st day as a @COVERGIRL! See what happens when you let the mild in? #COVERGIRLKATY," she tweeted.
The declaration comes as Perry is planning to launch her third record, Prism, on Oct. 22.
Roar, the first individual from the new record, became Perry's Tenth No. 1 Top 40 monitor.
It's Perry's first cosmetics collaboration.
"In inclusion to songs, I've always regarded cosmetics to be a highly effective innovative opportunity of self-expression," Perry said in a declaration.
"I'm recognized to associate with COVERGIRL and discuss more shades and designs of my strategy to beauty to motivate my viewers."
The CoverGirl individuals couldn't be more happy, saying Perry's "passion, a sense of fun, and strong design sensibility" is the most ideal fit for a product that 'comes prepared to scream.'"
"Never scared to demonstrate feelings, durability, weeknesses or freedom, Katy is the embodiment of a real COVERGIRL — someone we main for, recognize with, and get motivation from," said Esi Eggleston Bracey, VP and gm of CoverGirl Elegance products.
Perry will be advertising "bold new beauty looks" for the CoverGirl springtime strategy in 2014, which shouldn't be too much of a expand for a pop celebrity with a record of irreverent design options, from vintage pinup lady to cartoons area queen to king of the forest.
Introduced in 1961, CoverGirl has featured a lot of superstar speaker, such as designs Christie Brinkley, Cheryl Tiegs, Rachel Seeker and Tyra Financial institutions. The present record contains celebrities Sofia Vergara and Queen Latifah, musician Light red and dearest talk-show variety Ellen DeGeneres, as well as increasing celebrities such as Janelle Monáe.
"BEAUTIFUL information to discuss w/you all. Today is my 1st day as a @COVERGIRL! See what happens when you let the mild in? #COVERGIRLKATY," she tweeted.
The declaration comes as Perry is planning to launch her third record, Prism, on Oct. 22.
Roar, the first individual from the new record, became Perry's Tenth No. 1 Top 40 monitor.
It's Perry's first cosmetics collaboration.
"In inclusion to songs, I've always regarded cosmetics to be a highly effective innovative opportunity of self-expression," Perry said in a declaration.
"I'm recognized to associate with COVERGIRL and discuss more shades and designs of my strategy to beauty to motivate my viewers."
The CoverGirl individuals couldn't be more happy, saying Perry's "passion, a sense of fun, and strong design sensibility" is the most ideal fit for a product that 'comes prepared to scream.'"
"Never scared to demonstrate feelings, durability, weeknesses or freedom, Katy is the embodiment of a real COVERGIRL — someone we main for, recognize with, and get motivation from," said Esi Eggleston Bracey, VP and gm of CoverGirl Elegance products.
Perry will be advertising "bold new beauty looks" for the CoverGirl springtime strategy in 2014, which shouldn't be too much of a expand for a pop celebrity with a record of irreverent design options, from vintage pinup lady to cartoons area queen to king of the forest.
Introduced in 1961, CoverGirl has featured a lot of superstar speaker, such as designs Christie Brinkley, Cheryl Tiegs, Rachel Seeker and Tyra Financial institutions. The present record contains celebrities Sofia Vergara and Queen Latifah, musician Light red and dearest talk-show variety Ellen DeGeneres, as well as increasing celebrities such as Janelle Monáe.
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